The CoNavigator Method — B2B Sales Mastery
A Transforming Sales Results program

90 days on the one thing that's limiting growth.

Find the constraint first. Then fix it.

Sales forces rarely underperform everywhere at once. Usually one part of the revenue system is holding the number back more than the rest. A sprint finds that part, then puts 90 days of focused work into it with the sellers and sales managers who own it.

3 sprints 90 days each 9 or 10 modules each Diagnosis before any recommendation
The idea

Revenue problems are constraint problems

Revenue challenges are constraint-driven, and a chain is only as strong as its weakest link.

When the number is short, the instinct is to train everyone on everything. That's expensive and slow, and it spreads the same budget across 3 areas when one of them is doing most of the limiting.

Fixing the wrong constraint also costs you more than the money. Nothing improves, and the next time you propose a change, your sellers and your CFO both remember how the last one went.

A sprint works the other way around. Find the constraint first, using your data rather than an assumption about it. Then put 90 days of focused work into that one area, with the sales managers learning alongside their teams, and give it enough emphasis to hold.

Pipeline Creation
Not enough qualified opportunities entering the system.
Opportunity Conversion
Enough at the top, too few reaching a decision.
Account Expansion
Customers stay, but they don't grow.

3 places growth gets stuck. Usually one of them is limiting you more than the rest, and it isn't always the one that comes up in the pipeline review.

Before anything is prescribed

Diagnose first, then prescribe

Nobody should sell you a sprint before knowing which one you need, and that includes me.

01

Take the diagnostic

29 questions, no cost, no obligation. It scores where your biggest constraints are and where you have the most room to improve.

02

Run a situation assessment

30 minutes together, with whatever data you have. The diagnostic gives us a starting point. This is where we test it against what you're actually seeing.

03

Name the constraint

Pipeline Creation, Opportunity Conversion, or Account Expansion. If more than one needs work, we run the sprints in sequence rather than all at once.

04

Or find out it isn't training

Sometimes the constraint is territory design, compensation, or hiring. If that's what's happening, I'll say so on the call rather than sell you a sprint.

The 3 sprints

What each one works on

Each sprint runs 90 days and covers 9 or 10 modules from The CoNavigator Method for B2B Sales Mastery. The same material as the full program, concentrated on one part of the revenue system rather than spread across all of it.

9 modules

Pipeline Creation

Set more, better-qualified appointments.

Why start here
  • Generate winnable deals, not just activity
  • The fastest signal that something is moving
  • Improve quality at the top of the funnel
  • Reduce wasted seller effort
  • Deepen Buyer Acumen
  • Research Prospects
  • Develop and Use POSE Value Stories
  • Integrate Influence Skills
  • Use Omnichannel Sequences
  • Adapt to the Customer Lifecycle
  • Navigate Disinterest
  • Resolve Concerns
  • Nurture Effectively
10 modules

Opportunity Conversion

Manage opportunities more effectively to improve win rates.

Why start here
  • Increase win rates on deals you already have
  • Improve sales velocity
  • Stabilize forecast confidence
  • Generate more revenue without more pipeline
  • Conduct Sales Call Planning
  • Master Meeting Management
  • Qualify Opportunities
  • Master Discovery
  • Navigate the Buying Process
  • Map the Buyer Landscape
  • Communicate Value Effectively
  • Develop and Use POSE Value Stories
  • Integrate Influence Skills
  • Gain Commitment
9 modules

Account Expansion

Set data-driven account objectives and plans to achieve them.

Why start here
  • Identify and prioritize high-growth accounts
  • Replace check-in calls with intentional account plans
  • Find revenue already sitting in existing customers
  • Durable, higher-margin growth at lower cost
  • Set Account Objectives
  • Use the Situation Assessment
  • Map the Account Landscape
  • Develop Account Plans
  • Develop and Use POSE Value Stories
  • Integrate Influence Skills
  • Communicate Value Effectively
  • Obtain Referrals
  • Lead Customer Value Reviews
The commitment

What 90 days actually involves

Weekly, in pieces small enough that nobody leaves the field. Sales managers learn it alongside their teams, because they decide whether any of it survives the last workshop.

What's included

  • Setup, scheduling, and supportFull 90 days
  • Change management messagingTemplates and advice
  • Virtual kickoffs, managers first, then sellers2 meetings
  • Live virtual workshops in ZoomWeekly, up to 90 min
  • Pre-reading in a digital book, or videosVaries by sprint
  • Content summaries for quick referenceEvery module
  • Worksheets that carry into live dealsEvery module
  • Coaching points written for managersEvery module
  • Virtual wrap-up with sustainment tools1 meeting

Every workshop includes reinforcement, discussion, Q&A, and practice.

Fit

When a sprint fits, and when the full program fits better

Both work. Which one you need depends on how concentrated the problem is.

A sprint fits when

  • The pain concentrates in one part of the revenue system rather than spreading across all 3
  • You need to see movement inside a quarter
  • Sellers and managers can both commit to weekly sessions
  • Managers are willing to coach the work, not just sponsor it
  • You want to prove the approach on one area before committing further

The full program fits better when

  • Weakness runs across the whole cycle rather than concentrating in one place
  • You're standardizing a methodology across the sales force
  • New hires need one system from first contact through account growth
  • Every part of the cycle needs work at once, rather than in sequence

See TCM for B2B Sales Mastery, the full 26-module program.

The track record

What this material has produced

Results from implementations of this method across three decades, under earlier names.

What determines whether you see numbers like these is adoption, and adoption is mostly determined by sales managers. Not by whether they sponsor the sprint, but by whether they inspect and coach the work after the workshops end. That's why they're in the sprint rather than sponsoring it from a distance, and why every module ends with coaching points written for them.

Who runs it

Mike Kunkle

Mike has spent his career building the systems that make sales forces perform: hiring, onboarding, training, coaching, process, methodology, and the management operating system that holds it together.

He's supported sales forces of up to 6,000 as an employer and 12,500 as a consultant, and he's built 5 sales methodologies and implemented 10 others. The CoNavigator Method came out of 12 top-performer analysis studies conducted over 16 years, comparing the strongest performers against a control group of average performers across multiple organizations and industries.

He created The Building Blocks of Sales Enablement framework and wrote the book of the same name (ATD Press, 2021), and he publishes Sales Enablement Straight Talk, a newsletter with more than 34,000 subscribers.

He leads every workshop himself. More about Mike.

Investment

What it costs

Pricing is completely transparent, and it takes one conversation to be accurate rather than approximate.

With 4 pieces of information, you get a quote in minutes covering the whole sprint, from the pre-sprint communication through the post-sprint support.

  • Which sprint. Pipeline Creation, Opportunity Conversion, or Account Expansion.
  • How many people. The salespeople and sales managers being trained.
  • Auditors. Non-selling observers. Up to 3 at no charge, additional auditors at half price.
  • Cohort groups. 12 participants per workshop cohort is preferred and gives the best experience. 21 is the maximum.

Payment in full is required before kickoff.

Every participant gets

  • A digital book built for the sprint, or the video modules
  • Content summaries for every module
  • Worksheets and job aids that carry into live deals
  • Weekly live virtual workshops led by Mike
  • Coaching points their manager is trained to use

Bring enablement, RevOps, sales training, or product marketing in as auditors. Common language across those roles makes adoption easier afterward.

Next step

Start with the diagnosis, not the sprint

Take the diagnostic and you'll know where your constraint is before we talk. Or book 30 minutes and we'll work it out together. Either way, the first conversation is a situation assessment, and it might end with me telling you a sprint isn't what you need.

Want more details first?

The overview walks through all 3 sprints module by module, the implementation schedule, the materials, and what the 90 days asks of your team.

Read the overview