Navigating Success Together
The CoNavigator Method is a buyer-centric approach to B2B selling, sales coaching, and sales management, built from a dozen top-performer analyses that Mike Kunkle conducted from 2003 through 2019. It reflects what the top 4% of B2B sellers and sales managers do differently than everyone else. Organizations that have implemented it have seen revenue growth of 12–34% within 6–9 months.
Top performers don’t push buyers. They don’t even really pull them. They co-navigate the buying and sales process with them.
What Makes It Different
- Built on top-performer research: grounded in what the best sellers and managers actually do, not in one person’s success story or what sounds good in theory.
- Buyer-centric at every step: sellers learn to work in their buyers’ and customers’ best interests, from first contact through account growth. You won’t find seller-centric terms like objections or closing.
- Full customer lifecycle: new business development, opportunity management, and account management in one connected system, not a single-stage method.
- Designed for application: content summaries, worksheets, and job aids help people apply what they learn to their own buyers, deals, and accounts.
- Teaches people to think: it develops judgment, adaptability, and critical thinking rather than relying on scripts and playbooks.
Three Programs
The method is organized into three programs: B2B Sales Mastery, Sales Coaching Mastery, and Sales Management Mastery. Each will be available as a book and as eLearning. Learn more about the programs.
Who It’s For
- Sellers: B2B salespeople who want to improve their performance and deliver more value to their buyers and customers
- Sales managers: frontline managers who want to coach and develop their teams more effectively
- Sales leaders and executives: heads of sales of any title, CEOs, and founders who want a scalable, buyer-centric methodology based on how the very best perform
- Enablement and operations professionals: those who support sales performance and want a methodology that holds up in the field
The path to success isn’t a solo mission. It’s a journey best navigated together.